Steven Garcia



Web surfing

Posted on May 23, 2013 at 1:35 PM Comments comments (0)

I was surfing the web today and came across a forum that I use to be on when I had my Mercedes E55 AMG and decided to post up a link to it in case I needed to find it again:  


I miss that car!!

If it looks to good to be true it probably is!

Posted on May 16, 2011 at 10:54 AM Comments comments (1)

If it looks to good to be true it probably is!
By: Steven Garcia
POSTED: Monday, May 16, 2011  



Over the past couple of months I have had a lot of customers come by with offers from other dealerships that were way below invoice. This got me thinking about a couple of things.

  • Why didn't the customer buy the vehicle?
  • Why would the dealer even put that price out there?

After doing a little research a talking with a couple of customers I think I have come up with the answer to both questions.

Why didn't the customer buy the vehicle?

I think that most customers don't buy the vehicle because they either didn't know how good of a deal they were getting or after they accepted the offer the dealership wouldn't honor the price without them buying other stuff.

Why would the dealer even put that price out there?

There are a couple of reasons why a dealership puts really low prices in their advertising. The main reason for this has to do with the amount of uneducated customers that are out there, this usually lures them in. Many customers when they start out looking for a car look for the car that has the most equipment and the best looks that meets their needs. After that they look for the cheapest price, normally by sending in price quote request to dealers. I think that after a customer finds a vehicle that they like they should use other resources online (ex. to find out pricing information. Then submit a couple of inquiries and go with the place that is closest in pricing to what they came up with AND treats them the best.

To many times have I seen people go with the cheapest place that they find, and then when they have a problem no one is there to help them. You get what you pay for! Buying a car needs to be looked at as a relationship with that dealership. More time needs to be spent finding out about the dealership and what happens after the sale, and I'm not talking about free oil changes for a year!

Here are some questions that you should have answered before you buy:

  • How long has the salesperson been there?
  • How long has management been there?
  • Is there a follow up process in place after the sale?
  • What is their follow up policy
  • Are there loaner cars in service?
  • What are some of the benifits of servicing there?
  • ....anything else that is important to you

This is just a couple of things that should be considered. I think that dealers and customers should have a better understanding of each other and work together.



Hyundai guarantees vehicle trade-in value

Posted on April 29, 2011 at 10:37 AM Comments comments (0)

Maintenance must be done at dealerships

Ryan Beene

Automotive News -- April 25, 2011 - 12:01 am ET

Read more:

NEW YORK -- Hyundai is attacking the nagging consumer perception that its vehicles depreciate faster than the competition's.

In another innovative marketing program, Hyundai agrees to pay fixed sums for Hyundai trade-ins in the third or fourth years of ownership when the owner buys a new Hyundai.

The program guarantees the trade-in value of new vehicles bought from Hyundai dealerships starting May 1. Values are based on residuals set by Automotive Lease Guide.

"Now, people erroneously think that -- and our competitors sell them on the fact that -- our cars depreciate more than their cars," said Dave Zuchowski, Hyundai's U.S. sales boss. "This isn't true, but the customer doesn't realize that."

The risk to Hyundai is modest because the program will boost new-car sales at trade-in time and increase service revenue at Hyundai dealerships.

In its 2011 Residual Value Awards, ALG ranked Hyundai seventh among volume brands, after Subaru, Honda, Mazda, Volkswagen, Nissan and Toyota.

Eric Ibara, director of residual value consulting at Kelley Blue Book, predicts the resale values of Hyundai's vehicles will do well. His data show Hyundai's residuals have climbed sharply just this year -- an improvement consumers may not have noticed yet.

In its May-June guide, Kelley raised its residual projections for the brand to 43.6 percent of sticker price after 36 months, a 4.4 percentage point increase over its year-earlier prediction.

Much of the increase is due to improvements in the redesigned Elantra and the redesigned Sonata. Kelley set its 36-month residual value projection for the Elantra at 49.3 percent, an increase of 13.7 percentage points over last year. The Sonata's average is set at 45.0 percent, a rise of 9.3 percentage points.

Ibara doesn't know the guaranteed values of the vehicles in Hyundai's program, but points out that the program sounds similar to leasing, which also relies on guaranteed values.

Referring to leases, Ibara says, "Manufacturers will sometimes enhance a residual -- in other words, go with a higher value than they think it's going to be worth -- and that can be a marketing tool."

The buyback guarantee requires that scheduled maintenance be performed at Hyundai dealerships, and that could help with an issue nagging the brand: absorption, the percentage of a dealership's overhead covered by gross profit from service and parts.

Zuchowski said Hyundai's average absorption rate is about 50 percent. Stores selling Honda, Toyota and Ford vehicles often have absorption rates above 80 percent.

Requiring that recommended maintenance be done at Hyundai dealerships will increase service traffic, and Zuchowski said his "conservative" goal is for the average absorption rate to top 60 percent in two years.

Hyundai's program is similar to one Subaru of America has offered on every vehicle since November 2009.

Subaru's Guaranteed Trade-in Program guarantees the minimum trade-in amount Subaru owners will receive when buying a new Subaru.

The program is good for vehicles up to six years from the start of the original warranty, beginning with 2004-model vehicles, if they meet mileage and condition criteria.

Arlena Sawyers and Diana T. Kurylko contributed to this report

You can reach Ryan Beene at

Read more:


The Future of the Connected Car

Posted on April 27, 2011 at 9:11 PM Comments comments (0)


February 26, 2011 by Amy-Mae Elliott

Most of us who watched Knight Rider as a kid expected that by 2011 we would be driving sleek, self-aware cars like KITT — cars that would take us seamlessly from A to B while cracking witty one-liners.

Though that future has not yet come to pass, things are starting to get exciting in the in-car technology space. Connected cars are hitting the consumer market in a price bracket that makes them a realistic option for many. One prediction sees “near saturation” in the U.S. market in as little as four years’ time.

“In terms of connected cars, we see the growth to be significant,” says Mark C. Boyadjis, a senior automotive analyst for IHS iSuppli. “Our forecasts for OEM Monitored, Telematics-enabled vehicles in 2010 sit at 4.5 million sales, with a heavy part of that coming from the U.S. and Western Europe, whereas this industry grows to 22.7 million by 2015.

“In 2015, however, there will be a much larger portion coming from China, Brazil, and Russia, as well as near saturation in developed markets like the U.S., Western Europe, and Japan.”

So what can we expect from these connected cars? We’ve spoken to a major motoring manufacturer, a futurist, an automotive analyst and other industry experts to find out.

Nissan Leaf NISMO RC Makes Racing Green

Posted on April 25, 2011 at 9:28 PM Comments comments (0)

You need Adobe Flash Player to view this content.


Yokohama - April 21- (NMC) Nissan's zero emission technology is heading from the streets to the motorsports grid with debut of the Nissan Leaf NISMO RC at the 2011 New York International Auto Show Wednesday.

Utilizing a full carbon fiber bodywork and powertrain with a lithium-ion battery similar to the street-ready Nissan Leaf, the racing EV is leading an upshift towards greener road sports, while becoming a rolling laboratory for accelerated zero-emission development.

The two-door NISMO RC was engineered by the design team behind the Super GT and FIA GT1 race teams, while its three-piece frame rides lower and 40 percent lighter than its EV sedan namesake at 2,068 lbs, or 938 kg.

The battery pack, electric motor and inverter are connected to the Leaf NISMO's rear wheels instead of the sedan's front-wheel drive, while utilizing a double-wishbone suspension sitting on 18-inch 6-spoke wheels and Bridgestone racing tires

The lithium-ion battery is comprised of 48 compact modules and a high-response 80kw AC synchronous motor that generates 107 horsepower and 207 ft lbs of torque.

The racing EV can be charged up to 80 percent of capacity in 30 minutes using the quick charging port inside its rear cowl, while on the track it accelerates from 0 to 62 mph in 6.85 seconds and a top speed of 93 miles per hour, and the Leaf NISMO is projected to have a 20-minute racing time.

Who are you hiring?

Posted on April 25, 2011 at 11:10 AM Comments comments (0)

The most important thing that you need to look at is ATTITUDE. This more than likely won’t show up during the interview, it will take a couple of weeks. You need to ask yourself is the attitude that my employees have, the attitude that I want my company to portray?

You need Adobe Flash Player to view this content.

Are you hiring people who share the same goal that you have or are you hiring just to fill a spot? The people who you are hiring should have the same common goal that you have. You should not be hiring people who are just looking to make a little money and move on. Think about it, if you weren’t planning on making a career out of your job would you be putting in 100%?

The people who aren’t ready for a career are also normally the people in a work place who try to bring everyone else down. These people are a virus and they are spreading their disease to your other employees. Get them out before it’s to late.

Real Time data!

Posted on April 25, 2011 at 10:56 AM Comments comments (0)

One of the other things that needs to be looked at is real-time data. If a salesperson takes a phone up the customer’s information need to be put in the system then, not later!

Here is what happens… The salesperson takes an incoming phone call and gets all the information written down on a piece of paper. If the customer says “they are on the way” the salesperson then will start looking for the keys for the vehicle; and making sure that they know where the vehicle is located. What’s wrong with this?

The salesperson is going to forget to put the customer’s information in the CRM system. When the customer comes on the lot the manager doesn’t know that it was a phone up so it gets put in as a showroom up. Eventually what is going to happen is the only customers who get put in the CRM system are customers who you don’t get an appointment with.

This could be a part of why your phone up closing ratio is low! Here is what should happen… The salesperson gets a phone up > the information is then given to a manager to either verify the appointment or to try to create one > manager is also going to make sure that the information is in the CRM system and that it is accurate.

Does any of this sound familiar?

Off topic: Autotrader buying program

Posted on April 23, 2011 at 6:01 PM Comments comments (0)

On Saturday I stumbled into the Autotrader buying site. I filled in the information on my car because I just so happen to want to sell my car. If you don’t know how the site works you put in all the information for your vehicle on the site and it gives you a guaranteed price for your car as long as it is described correctly.

I was pretty impressed by the offer considering what Carmax had offered me. Once you get the offer they then direct you to one of their locations near you (a car dealership). I was expecting the dealer to honor the price but try to sell me something that they had on the lot. What happened was the exact opposite (LOL). They didn’t try to sell me something, but the didn’t offer the trade in off either.

I was told that the reason it was lower was because of the miles and because I have black rims? When you do the online appraisal it asks for the miles so I don’t see how that changed anything now that I was there? As for the black rims, I don’t know what to say to that.

In the end it was just another creative way to get a customer on the lot. Don’t get me wrong, they were still higher than Carmax but not by much. I wonder is it the consumer that has forced dealers to come up with new ideas; or is it all the advertising that we are constantly bombarding the customers with?

Oops! This site has expired.

If you are the site owner, please renew your premium subscription or contact support.